Net gain : expanding markets through virtual communities / John Hagel III ; Arthur G. Armstrong.
Material type:
TextPublication details: Boston: Harvard Business School Press, c1997Description: xv, 235 p. : ill. ; 24 cmISBN: 0875847595Subject(s): Internet marketing | Customer relations | Πελατειακές σχέσεις | Μάρκετινγκ στο Διαδίκτυο
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Centre of Visual Arts and Research | CL | HF5415.1265.H34 1997 (Browse shelf (Opens below)) | Not For Loan | 008752 |
Includes bibliographical references (p. 221-224) and index.
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